The effects of Facebook browsing and usage intensity on impulse purchase in f-commerce

作者：

Highlights：

• The effects of Facebook browsing & usage intensity on impulse purchase were studied.

• Stimulus-Organism-Response framework was used with income as the moderator variable.

• A total of 808 f-commerce shoppers were gathered using mall-intercept technique.

• The model explained 33% variance in urge to purchase and 61.7% in impulse purchase.

• Interestingly, no moderating effects of income on all the relationships were found.

摘要

•The effects of Facebook browsing & usage intensity on impulse purchase were studied.•Stimulus-Organism-Response framework was used with income as the moderator variable.•A total of 808 f-commerce shoppers were gathered using mall-intercept technique.•The model explained 33% variance in urge to purchase and 61.7% in impulse purchase.•Interestingly, no moderating effects of income on all the relationships were found.

论文关键词：F-commerce,Impulse purchase,Browsing,Usage intensity,Income

论文评审过程：Received 19 June 2017, Revised 18 September 2017, Accepted 24 September 2017, Available online 25 September 2017, Version of Record 3 October 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.09.033