Understanding the effects of gratifications on the continuance intention to use WeChat in China: A perspective on uses and gratifications

作者：

Highlights：

• This study examines the effects of gratifications on continuance intention.

• Technology gratification affects WeChat users' continuance intention strongly.

• Hedonic gratification affects WeChat users' continuance intention.

• Utilitarian gratification affects WeChat users' continuance intention.

• Social gratification exerts no effect on WeChat users' continuance intention.

摘要

•This study examines the effects of gratifications on continuance intention.•Technology gratification affects WeChat users' continuance intention strongly.•Hedonic gratification affects WeChat users' continuance intention.•Utilitarian gratification affects WeChat users' continuance intention.•Social gratification exerts no effect on WeChat users' continuance intention.

论文关键词：Uses and gratifications theory,WeChat,Social media,Continuance intention,Motivation

论文评审过程：Received 4 May 2017, Revised 29 September 2017, Accepted 4 October 2017, Available online 4 October 2017, Version of Record 16 October 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.10.003