Motivating social sharing of e-business content: Intrinsic motivation, extrinsic motivation, or crowding-out effect?
作者：
Highlights：
• We examine users' motives for sharing commercial content on social networking sites.
• Self-reports and a scenario-based experiment served to compare incentive models.
• In self-reports intrinsic motives for sharing dominated.
• In the experiment extrinsic incentives induced greater willingness to share.
• The crowding-out effect is suggested to help explain this contradiction.
摘要
•We examine users' motives for sharing commercial content on social networking sites.•Self-reports and a scenario-based experiment served to compare incentive models.•In self-reports intrinsic motives for sharing dominated.•In the experiment extrinsic incentives induced greater willingness to share.•The crowding-out effect is suggested to help explain this contradiction.
论文关键词：e-business,Intrinsic motivation,Extrinsic motivation,Crowding out,Financial incentives,Content sharing,Social media
论文评审过程：Received 18 April 2017, Revised 20 September 2017, Accepted 21 October 2017, Available online 27 October 2017, Version of Record 5 November 2017.
论文官网地址：https://doi.org/10.1016/j.chb.2017.10.034
