Exploring the effect of social media information quality, source credibility and reputation on informational fit-to-task: Moderating role of focused immersion

作者：

Highlights：

• The ELM proposed the informational influence processes of dual-route persuasion.

• Informational fit-to-task in the context of social media is examined from the ELM.

• The positive and negative moderating effect of focused immersion is explored.

• Following the task-technology fit, informational fit-to-task is highlighted.

摘要

•The ELM proposed the informational influence processes of dual-route persuasion.•Informational fit-to-task in the context of social media is examined from the ELM.•The positive and negative moderating effect of focused immersion is explored.•Following the task-technology fit, informational fit-to-task is highlighted.

论文关键词：Elaboration Likelihood Model,Informational influence processes,Informational fit-to-task,Focused immersion,Social media

论文评审过程：Received 22 June 2017, Revised 15 October 2017, Accepted 22 October 2017, Available online 27 October 2017, Version of Record 5 November 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.10.038