Parasocial attributes and YouTube personalities: Exploring content trends across the most subscribed YouTube channels

作者:

Highlights:

• The most common videos are vlogs, followed by gaming videos, sketches, and tutorials.

• Vlogs are more likely to contain self-disclosure than any other video genre.

• Self-disclosure is associated with higher levels of authenticity and realism.

• The effect of self-disclosure does not depend on disclosure valence.

摘要

•The most common videos are vlogs, followed by gaming videos, sketches, and tutorials.•Vlogs are more likely to contain self-disclosure than any other video genre.•Self-disclosure is associated with higher levels of authenticity and realism.•The effect of self-disclosure does not depend on disclosure valence.

论文关键词:YouTube,Content analysis,Parasocial interaction

论文评审过程:Received 21 April 2017, Revised 9 October 2017, Accepted 25 October 2017, Available online 27 October 2017, Version of Record 9 November 2017.

论文官网地址:https://doi.org/10.1016/j.chb.2017.10.041