What motivates people to continuously post selfies? The moderating role of perceived relative advantage

作者：

Highlights：

• Probe into the impact of habitual use on selfie-posting continuance intention.

• Investigate the link between selfie-posting satisfaction and continuance intention.

• Explore key factors that could facilitate better selfie-posting satisfaction.

• Examine the moderating role of perceived relative advantage in selfie-posting continuance intention.

摘要

•Probe into the impact of habitual use on selfie-posting continuance intention.•Investigate the link between selfie-posting satisfaction and continuance intention.•Explore key factors that could facilitate better selfie-posting satisfaction.•Examine the moderating role of perceived relative advantage in selfie-posting continuance intention.

论文关键词：Perceived relative advantage,Selfie-posting satisfaction,Selfie-posting continuance intention

论文评审过程：Received 29 August 2017, Revised 16 October 2017, Accepted 5 November 2017, Available online 6 November 2017, Version of Record 9 November 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.11.007