Data-centered persuasion: Nudging user's prosocial behavior and designing social innovation

作者:

Highlights:

• A data-centered model of persuasion for behavior changes is discussed.

• The persuasive effect of employing users' behavior data in the systems is examined.

• Users prefer performing prosocial activities without the burden of self-sacrifice.

• The tailored role of system agents increases users' satisfaction and prosociality.

• Creating shared value systems to induce users' prosocial behavior is suggested.

摘要

•A data-centered model of persuasion for behavior changes is discussed.•The persuasive effect of employing users' behavior data in the systems is examined.•Users prefer performing prosocial activities without the burden of self-sacrifice.•The tailored role of system agents increases users' satisfaction and prosociality.•Creating shared value systems to induce users' prosocial behavior is suggested.

论文关键词:Persuasive technology,Behavioral economics,Artificial intelligence,Social design,Nudge,Prosociality

论文评审过程:Received 29 May 2017, Revised 4 November 2017, Accepted 7 November 2017, Available online 7 November 2017, Version of Record 16 November 2017.

论文官网地址:https://doi.org/10.1016/j.chb.2017.11.009