Risk, trust, and the interaction of perceived ease of use and behavioral control in predicting consumers’ use of social media for transactions

作者：

Highlights：

• “Perceived ease of use” moderates the effect of “perceived behavioral control”.

• Perceived risk and trust play significant roles as antecedents in consumer decision making.

• Risk-taking propensity has a direct effect on behavioral intention.

摘要

•“Perceived ease of use” moderates the effect of “perceived behavioral control”.•Perceived risk and trust play significant roles as antecedents in consumer decision making.•Risk-taking propensity has a direct effect on behavioral intention.

论文关键词：Social networking services (SNS),Information security,Technology Acceptance Model (TAM),Theory of Planned Behavior (TPB),Trust,Perceived risk

论文评审过程：Received 28 June 2017, Revised 6 November 2017, Accepted 9 November 2017, Available online 10 November 2017, Version of Record 22 November 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.11.010