The influence of eWOM communications: An application of online social network framework
作者：
Highlights：
• There is a lack of social presence in review websites.
• There is an increasing skepticism about the credibility of eWOM information.
• Consumers consider the websites to be primary actors and develop social relationships with the websites.
• Homophily and tie strength between a website and a consumer are important drivers of source credibility.
摘要
•There is a lack of social presence in review websites.•There is an increasing skepticism about the credibility of eWOM information.•Consumers consider the websites to be primary actors and develop social relationships with the websites.•Homophily and tie strength between a website and a consumer are important drivers of source credibility.
论文关键词：Attitude toward eWOM,Attitude toward a website,Electronic word-of-mouth (eWOM),Consumer review websites,Homophily,Social network,Source credibility,Tie strength
论文评审过程：Received 31 May 2017, Revised 9 September 2017, Accepted 12 November 2017, Available online 14 November 2017, Version of Record 24 November 2017.
论文官网地址：https://doi.org/10.1016/j.chb.2017.11.015
