They liked and shared: Effects of social media virality metrics on perceptions of message influence and behavioral intentions
作者：
Highlights：
• We examine whether virality metrics can affect perceptions of message influence.
• High shares lead to greater perceptions of message influence on the self and others.
• High likes increase the third-person perception only when the message has low shares.
• High shares ultimately result in greater behavioral intentions.
• Findings demonstrate the differential roles played by social media virality metrics.
摘要
•We examine whether virality metrics can affect perceptions of message influence.•High shares lead to greater perceptions of message influence on the self and others.•High likes increase the third-person perception only when the message has low shares.•High shares ultimately result in greater behavioral intentions.•Findings demonstrate the differential roles played by social media virality metrics.
论文关键词：Social media,Virality metrics,The third-person perception,Behavioral intentions
论文评审过程：Available online 3 February 2018, Version of Record 2 March 2018.
论文官网地址：https://doi.org/10.1016/j.chb.2018.01.030
