Web page visual hierarchy: Examining Faraday's guidelines for entry points

作者：

Highlights：

• Faraday's visual hierarchy model did a poor job predicting entry points.

• Faraday's model has a strong inappropriate bias towards Size.

• Entry points are best predicted by Position, Color, or Text Style.

• Entry points were not predicted by Size or Image.

摘要

•Faraday's visual hierarchy model did a poor job predicting entry points.•Faraday's model has a strong inappropriate bias towards Size.•Entry points are best predicted by Position, Color, or Text Style.•Entry points were not predicted by Size or Image.

论文关键词：Visual search,Human-computer interaction,Faraday's model of web design,Eye tracking,Visual hierarchy

论文评审过程：Available online 11 March 2018, Version of Record 15 March 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.03.014