Examining the determinants and outcomes of mobile app engagement - A longitudinal perspective

作者：

Highlights：

• Enjoyment influences engagement with a mobile app upon initial adoption.

• Utilitarian factors are more influential on engagement after continued retention.

• Location of mobile app use influences the variables motivating engagement.

• Following continued retention, engagement influences positive brand attitudes.

• Following continued retention, engagement influences loyalty towards the brand.

摘要

•Enjoyment influences engagement with a mobile app upon initial adoption.•Utilitarian factors are more influential on engagement after continued retention.•Location of mobile app use influences the variables motivating engagement.•Following continued retention, engagement influences positive brand attitudes.•Following continued retention, engagement influences loyalty towards the brand.

论文关键词：Mobile applications,M-Commerce,Human behavior,Determinants of engagement,Outcomes of engagement

论文评审过程：Available online 10 March 2018, Version of Record 17 March 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.03.015