Social network migration and anonymity expectations: What anonymous social network apps offer
作者：
Highlights：
• Undesirable features of traditional social networks encourage use of alternatives.
• Anonymity does not drive users move to anonymous social networks.
• Social norms play an impactful role in people using anonymous social networks.
• Open opinion expression helps drive anonymous social network migration intentions.
• Users do not fully abandon the traditional social networks.
摘要
•Undesirable features of traditional social networks encourage use of alternatives.•Anonymity does not drive users move to anonymous social networks.•Social norms play an impactful role in people using anonymous social networks.•Open opinion expression helps drive anonymous social network migration intentions.•Users do not fully abandon the traditional social networks.
论文关键词：Social network application,Migration theory,Anonymity,Social network site
论文评审过程：Received 19 March 2018, Revised 18 January 2019, Accepted 25 January 2019, Available online 26 January 2019, Version of Record 30 January 2019.
论文官网地址：https://doi.org/10.1016/j.chb.2019.01.030
