Upward social comparison on social network sites and impulse buying: A moderated mediation model of negative affect and rumination

作者：

Highlights：

• Upward social comparison on social network sites predicted positively impulse buying.

• Negative affect mediated the association between upward social comparison on social network sites and impulse buying.

• Rumination moderated both the direct and indirect effects of upward social comparison on impulse buying.

摘要

•Upward social comparison on social network sites predicted positively impulse buying.•Negative affect mediated the association between upward social comparison on social network sites and impulse buying.•Rumination moderated both the direct and indirect effects of upward social comparison on impulse buying.

论文关键词：Impulse buying,Upward social comparison on SNSs,Negative affect,Rumination

论文评审过程：Received 18 June 2018, Revised 16 December 2018, Accepted 7 February 2019, Available online 22 February 2019, Version of Record 2 March 2019.

论文官网地址：https://doi.org/10.1016/j.chb.2019.02.003