Accidentally Attentive:Comparing visual, close-ended, and open-ended measures of attention on social media

作者:

Highlights:

• Use eye tracking to measure visual attention to social, news, and political posts.

• Interest in social media topic does not correspond to visual attention patterns.

• Incidental exposure better explains social media attention than selective exposure.

• Visual, close-ended, and open-ended measures of attention produce discrete patterns.

• Close-ended self-report measures are moderately responsive to visual attention.

摘要

•Use eye tracking to measure visual attention to social, news, and political posts.•Interest in social media topic does not correspond to visual attention patterns.•Incidental exposure better explains social media attention than selective exposure.•Visual, close-ended, and open-ended measures of attention produce discrete patterns.•Close-ended self-report measures are moderately responsive to visual attention.

论文关键词:Measurement bias,Self-report measures,Social media,Selective exposure,Incidental exposure

论文评审过程:Received 20 July 2018, Revised 10 May 2019, Accepted 12 May 2019, Available online 21 May 2019, Version of Record 30 May 2019.

论文官网地址:https://doi.org/10.1016/j.chb.2019.05.017