When audiences become advocates: Self-induced behavior change through health message posting in social media

作者：

Highlights：

• Posting a health video to Facebook enhanced the poster's own health behavior.

• Message sharing was best predicted by intensity of emotional response.

• Health behavior self-efficacy also boosted message sharing.

• Directives to share the message did not boost sharing behavior.

摘要

•Posting a health video to Facebook enhanced the poster's own health behavior.•Message sharing was best predicted by intensity of emotional response.•Health behavior self-efficacy also boosted message sharing.•Directives to share the message did not boost sharing behavior.

论文关键词：Message sharing,Social media,Self-effects,Health,Emotion,Dissonance

论文评审过程：Received 6 July 2018, Revised 15 May 2019, Accepted 22 May 2019, Available online 23 May 2019, Version of Record 4 June 2019.

论文官网地址：https://doi.org/10.1016/j.chb.2019.05.030