Shopping in the digital world: Examining customer engagement through augmented reality mobile applications
作者：
Highlights：
• New Augmented Reality attributes are introduced.
• AR attributes influence technology acceptance attributes.
• AR and Technology attributes influence AR Brand engagement.
• AR brand engagement positively influences brand usage intention.
• AR brand engagement positively influences satisfaction with the experience.
摘要
•New Augmented Reality attributes are introduced.•AR attributes influence technology acceptance attributes.•AR and Technology attributes influence AR Brand engagement.•AR brand engagement positively influences brand usage intention.•AR brand engagement positively influences satisfaction with the experience.
论文关键词：Augmented reality,Augmented reality apps,Brand engagement,Retail mobile applications
论文评审过程：Received 1 November 2018, Revised 2 July 2019, Accepted 4 July 2019, Available online 25 July 2019, Version of Record 30 July 2019.
论文官网地址：https://doi.org/10.1016/j.chb.2019.07.002
