Viewing mechanism of lonely audience: Evidence from an eye movement experiment on barrage video

作者：

Highlights：

• Data patterns supported the proposed AMSM.

• Lonely people have intrinsic emotional needs.

• Emotional needs are met by both media content and features.

• Eye-tracking measures are effective indicators of media use mechanism.

摘要

•Data patterns supported the proposed AMSM.•Lonely people have intrinsic emotional needs.•Emotional needs are met by both media content and features.•Eye-tracking measures are effective indicators of media use mechanism.

论文关键词：loneliness,Barrage video,Global-use paradigm,Deficiency paradigm,Activation,Media use,Affective needs

论文评审过程：Received 19 September 2018, Revised 6 July 2019, Accepted 17 July 2019, Available online 19 July 2019, Version of Record 8 August 2019.

论文官网地址：https://doi.org/10.1016/j.chb.2019.07.025