Anticipating movie success through crowdsourced social media videos

作者：

Highlights：

• Release of movie trailer has a positive effect on the stock value of the movie.

• Higher the emotional appeal of trailer, higher is the impact on stock value.

• SVM performs better if its parameter tuning is done.

摘要

•Release of movie trailer has a positive effect on the stock value of the movie.•Higher the emotional appeal of trailer, higher is the impact on stock value.•SVM performs better if its parameter tuning is done.

论文关键词：Dlib-ml,Emotive response,Social media,Machine learning,Movie trailer release,SVM

论文评审过程：Received 2 March 2018, Revised 11 August 2018, Accepted 26 August 2018, Available online 31 August 2018, Version of Record 16 September 2019.

论文官网地址：https://doi.org/10.1016/j.chb.2018.08.050