Understanding the power of opinion leaders’ influence on the diffusion process of popular mobile games: Travel Frog on Sina Weibo

作者：

Highlights：

• Key opinion leaders (KOLs) play crucial roles in information diffusion process.

• Celebrities have more impact than other kinds of accounts.

• KOLs with more followers do not mean more interactions.

• The number of KOLs' retweeting and interactions significantly increases the scale of diffusion network and related user generated contents.

摘要

•Key opinion leaders (KOLs) play crucial roles in information diffusion process.•Celebrities have more impact than other kinds of accounts.•KOLs with more followers do not mean more interactions.•The number of KOLs' retweeting and interactions significantly increases the scale of diffusion network and related user generated contents.

论文关键词：Popular mobile game,Diffusion analysis,Social network,Opinion leader,User-generated content

论文评审过程：Received 16 May 2019, Revised 18 March 2020, Accepted 20 March 2020, Available online 28 March 2020, Version of Record 1 April 2020.

论文官网地址：https://doi.org/10.1016/j.chb.2020.106354