Why do people patronize donation-based crowdfunding platforms? An activity perspective of critical success factors
作者:
Highlights:
• Crowdfunding platforms are gaining popularity in recent years.
• Research on donation-based crowdfunding behavior is limited.
• This study explores the critical success factors of crowdfunding.
• SEM analyses on 744 survey responses collected from multiple countries.
• Results support the importance of technology, interaction and collaboration.
摘要
•Crowdfunding platforms are gaining popularity in recent years.•Research on donation-based crowdfunding behavior is limited.•This study explores the critical success factors of crowdfunding.•SEM analyses on 744 survey responses collected from multiple countries.•Results support the importance of technology, interaction and collaboration.
论文关键词:Donation-based crowdfunding,Website acceptance,Crowd familiarity,Donation reciprocity,User trust,Crowdfunding readiness
论文评审过程:Received 20 October 2019, Revised 3 June 2020, Accepted 23 June 2020, Available online 29 June 2020, Version of Record 7 July 2020.
论文官网地址:https://doi.org/10.1016/j.chb.2020.106470