Assisting mental accounting using smartphones: Increasing the salience of credit card transactions helps consumer reduce their spending

作者:

Highlights:

• Increasing the salience of credit card transactions helps people reduce spending.

• Giving feedback on both ordinary and exceptional purchases helps reduce spending.

• Giving feedback on ordinary purchases alone did not have this effect.

• Highlighting the frequency and volume of exceptional purchases was also ineffective.

• Insights gained from large-scale field experiment with credit card transaction data.

摘要

•Increasing the salience of credit card transactions helps people reduce spending.•Giving feedback on both ordinary and exceptional purchases helps reduce spending.•Giving feedback on ordinary purchases alone did not have this effect.•Highlighting the frequency and volume of exceptional purchases was also ineffective.•Insights gained from large-scale field experiment with credit card transaction data.

论文关键词:Credit card transaction salience,Exceptional purchases,Transaction rehearsal,Spending feedback,Financial literacy,Field experiment

论文评审过程:Received 2 September 2019, Revised 20 July 2020, Accepted 23 July 2020, Available online 29 July 2020, Version of Record 5 August 2020.

论文官网地址:https://doi.org/10.1016/j.chb.2020.106504