Expressions of doubt and trust in online user reviews
作者:
Highlights:
• We examined the effects of doubtful language on trust in online reviews.
• We analyzed data from Yelp and conducted a controlled experiment.
• Doubtful reviews were trusted more than confident reviews.
• The effects of doubt were strongest for positive (vs. negative) reviews.
• Expressions of doubt signal honesty in online advice.
摘要
•We examined the effects of doubtful language on trust in online reviews.•We analyzed data from Yelp and conducted a controlled experiment.•Doubtful reviews were trusted more than confident reviews.•The effects of doubt were strongest for positive (vs. negative) reviews.•Expressions of doubt signal honesty in online advice.
论文关键词:Trust,Doubt,Confidence,Online reviews,Advice-taking
论文评审过程:Received 16 January 2020, Revised 12 June 2020, Accepted 7 September 2020, Available online 7 September 2020, Version of Record 12 September 2020.
论文官网地址:https://doi.org/10.1016/j.chb.2020.106556