Signaling persuasion in crowdfunding entrepreneurial narratives: The subjectivity vs objectivity debate

作者：

Highlights：

• Measure the subjectivity vs. objectivity for large entrepreneurial corpus.

• Evaluate the impact of subjectivity vs. objectivity among the text sections.

• Objective appeal should reside in abstract and reward statement.

• Title, detail textual description, and biography can be worded subjectively.

摘要

•Measure the subjectivity vs. objectivity for large entrepreneurial corpus.•Evaluate the impact of subjectivity vs. objectivity among the text sections.•Objective appeal should reside in abstract and reward statement.•Title, detail textual description, and biography can be worded subjectively.

论文关键词：Crowdfunding,Text mining,Subjectivity,Objectivity,Signaling,Investment intention

论文评审过程：Received 30 November 2019, Revised 17 September 2020, Accepted 18 September 2020, Available online 20 September 2020, Version of Record 23 September 2020.

论文官网地址：https://doi.org/10.1016/j.chb.2020.106576