Examining the effect of reviewer expertise and personality on reviewer satisfaction: An empirical study of TripAdvisor

作者:

Highlights:

• We employ a seemingly unrelated regression to examine the significant effect of reviewer expertise and personality on reviewer satisfaction.

• Travel type significantly moderates the relationship between reviewer expertise and personality and reviewer satisfaction.

• Unlike prior literature using only one indicator, our paper uses both review rating and review text to represent reviewer satisfaction.

• To avoid the intervention of low-quality reviews, our paper adds review helpfulness to the measurement of review expertise.

• Instead of a traditional survey method, our paper uses text analysis techniques to impute the five dimensions of reviewer personality.

摘要

•We employ a seemingly unrelated regression to examine the significant effect of reviewer expertise and personality on reviewer satisfaction.•Travel type significantly moderates the relationship between reviewer expertise and personality and reviewer satisfaction.•Unlike prior literature using only one indicator, our paper uses both review rating and review text to represent reviewer satisfaction.•To avoid the intervention of low-quality reviews, our paper adds review helpfulness to the measurement of review expertise.•Instead of a traditional survey method, our paper uses text analysis techniques to impute the five dimensions of reviewer personality.

论文关键词:Reviewer satisfaction,Expertise,Personality,Context,Seemingly unrelated regression

论文评审过程:Received 19 January 2020, Revised 7 May 2020, Accepted 14 September 2020, Available online 17 September 2020, Version of Record 29 September 2020.

论文官网地址:https://doi.org/10.1016/j.chb.2020.106567