Examining actual consumer usage of E-wallet: A case study of big data analytics

作者：

Highlights：

• The study categorizes themes of consumer usage of e-wallets and analyzes users' behaviors by applying big data analytics.

• Users are attracted to use e-wallets to gain cashback and accumulate reward points.

• Successful e-wallet business model measures include user-friendly interface, promotional campaigns and customer service.

• Intense competitions between bank e-wallets and third party e-wallets are compounded with stricter government regulations.

• Big data analytics of e-wallets produce better insights into mobile payment mechanisms compared to traditional surveys.

摘要

•The study categorizes themes of consumer usage of e-wallets and analyzes users' behaviors by applying big data analytics.•Users are attracted to use e-wallets to gain cashback and accumulate reward points.•Successful e-wallet business model measures include user-friendly interface, promotional campaigns and customer service.•Intense competitions between bank e-wallets and third party e-wallets are compounded with stricter government regulations.•Big data analytics of e-wallets produce better insights into mobile payment mechanisms compared to traditional surveys.

论文关键词：Mobile payment,E-Wallet,Big data analytics,Promotional campaigns,Ecosystem

论文评审过程：Received 1 October 2020, Revised 25 February 2021, Accepted 6 March 2021, Available online 10 March 2021, Version of Record 15 March 2021.

论文官网地址：https://doi.org/10.1016/j.chb.2021.106778