Being at the cutting edge of online shopping: Role of recommendations and discounts on privacy perceptions

作者：

Highlights：

• Impact of recommendations on customer perceptions in retail sites.

• Impact of discounts on customer perceptions in retail sites.

• Recommendations, discounts, privacy and customer outcomes.

摘要

•Impact of recommendations on customer perceptions in retail sites.•Impact of discounts on customer perceptions in retail sites.•Recommendations, discounts, privacy and customer outcomes.

论文关键词：Recommendation systems,Recommendation agents,Discounts,Privacy calculus,Privacy paradox

论文评审过程：Received 1 August 2020, Revised 3 March 2021, Accepted 11 March 2021, Available online 23 March 2021, Version of Record 28 April 2021.

论文官网地址：https://doi.org/10.1016/j.chb.2021.106785