Adoption of shopper-facing technologies under social distancing: A conceptualisation and an interplay between task-technology fit and technology trust

作者：

Highlights：

• This study explores the structure of shopper-facing technologies.

• Three dimensions are labelled as (pre-)shopping technologies, post-shopping technologies and technology-dominant automations.

• We further examine the impacts of task-technology fit and trust on shoppers' adoption of the multi-dimensional technologies.

• Technology trust moderates the impacts of task-technology fit.

• The moderated effects show differentiated explanatory powers toward shoppers' adoption of the multi-dimensional technologies.

摘要

•This study explores the structure of shopper-facing technologies.•Three dimensions are labelled as (pre-)shopping technologies, post-shopping technologies and technology-dominant automations.•We further examine the impacts of task-technology fit and trust on shoppers' adoption of the multi-dimensional technologies.•Technology trust moderates the impacts of task-technology fit.•The moderated effects show differentiated explanatory powers toward shoppers' adoption of the multi-dimensional technologies.

论文关键词：Shopper-facing technologies,Social distancing,COVID-19 pandemic,Task-technology fit,Technology trust,Technology adoption

论文评审过程：Received 26 October 2020, Revised 30 May 2021, Accepted 4 June 2021, Available online 8 June 2021, Version of Record 11 June 2021.

论文官网地址：https://doi.org/10.1016/j.chb.2021.106900