Exchanging social support in social commerce: The role of peer relations

作者：

Highlights：

• Social support exchange process in social commerce was investigated.

• The influence of receiving social support on giving social support was explored.

• The effect of informational support was partially mediated by peer relations.

• The effect of emotional support was partially mediated by peer relations.

摘要

•Social support exchange process in social commerce was investigated.•The influence of receiving social support on giving social support was explored.•The effect of informational support was partially mediated by peer relations.•The effect of emotional support was partially mediated by peer relations.

论文关键词：Social support,Peer relations,Trust in peers,Norm of reciprocity,Social commerce

论文评审过程：Received 3 December 2020, Revised 29 May 2021, Accepted 9 June 2021, Available online 12 June 2021, Version of Record 15 June 2021.

论文官网地址：https://doi.org/10.1016/j.chb.2021.106911