The personalisation-privacy paradox: Consumer interaction with smart technologies and shopping mall loyalty

作者：

Highlights：

• Digital technologies have revolutionised shopping mall experiences.

• The study proposes a new model on the smart shopping mall customer loyalty.

• Personalisation plays a mediating role in customer smart shopping mall loyalty.

• Privacy concerns do not play a strong moderating role in this context.

摘要

•Digital technologies have revolutionised shopping mall experiences.•The study proposes a new model on the smart shopping mall customer loyalty.•Personalisation plays a mediating role in customer smart shopping mall loyalty.•Privacy concerns do not play a strong moderating role in this context.

论文关键词：Smart shopping malls,Human-computer interaction,Personalisation,Trust-commitment theory,Privacy calculus theory,Personalisation-privacy paradox

论文评审过程：Received 20 October 2020, Revised 1 August 2021, Accepted 5 August 2021, Available online 7 August 2021, Version of Record 12 August 2021.

论文官网地址：https://doi.org/10.1016/j.chb.2021.106976