Why do people play games on mobile commerce platforms? An empirical study on the influence of gamification on purchase intention

作者：

Highlights：

• Mobile commerce users play mini-games because they gain fun with less time spending.

• Gamification has a positive impact on the purchase intentions of users who access mobile commerce platforms.

• Utilitarian, hedonic, and social value positively influence users to play games on mobile commerce platforms.

• Mini-games on mobile commerce platforms are more attractive to women.

摘要

•Mobile commerce users play mini-games because they gain fun with less time spending.•Gamification has a positive impact on the purchase intentions of users who access mobile commerce platforms.•Utilitarian, hedonic, and social value positively influence users to play games on mobile commerce platforms.•Mini-games on mobile commerce platforms are more attractive to women.

论文关键词：Gamification,Mobile commerce,Perceived value,Purchase intention

论文评审过程：Received 9 May 2021, Revised 14 August 2021, Accepted 17 August 2021, Available online 19 August 2021, Version of Record 8 September 2021.

论文官网地址：https://doi.org/10.1016/j.chb.2021.106991