How do we like our online dates—customized or personalized? The differential effects of user vs. system tailoring on date preferences

作者：

Highlights：

• When online dating sites offer tailoring, users find more profiles date-worthy.

• Having both customization and personalization is favored by online daters.

• Non-power users who do not tailor their preferences find the dates more attractive.

• Tailoring on a dating site does not affect power users' evaluation of dates.

摘要

•When online dating sites offer tailoring, users find more profiles date-worthy.•Having both customization and personalization is favored by online daters.•Non-power users who do not tailor their preferences find the dates more attractive.•Tailoring on a dating site does not affect power users' evaluation of dates.

论文关键词：Agency,Customization,Information tailoring,Online dating,Personalization,Power usage

论文评审过程：Received 12 October 2020, Revised 30 August 2021, Accepted 27 September 2021, Available online 1 October 2021, Version of Record 6 October 2021.

论文官网地址：https://doi.org/10.1016/j.chb.2021.107037