Why do women watch esports? A social role perspective on spectating motives and points of attachment
作者：
Highlights：
• The study compares men and women in their esports spectating motivations.
• Women watch esports for social opportunities, interest in player, and physical attractiveness.
• Men watch esports for enjoyment of aggression, and entertainment value.
• Interest in player were shown to positively impact attachment to the athlete for both men and women.
摘要
•The study compares men and women in their esports spectating motivations.•Women watch esports for social opportunities, interest in player, and physical attractiveness.•Men watch esports for enjoyment of aggression, and entertainment value.•Interest in player were shown to positively impact attachment to the athlete for both men and women.
论文关键词：Female esports fans,Spectating motive,Social role theory,Points of attachment,Esports marketing
论文评审过程：Received 2 March 2021, Revised 3 October 2021, Accepted 10 October 2021, Available online 11 October 2021, Version of Record 14 October 2021.
论文官网地址：https://doi.org/10.1016/j.chb.2021.107055
