Misleading political advertising fuels incivility online: A social network analysis of 2020 U.S. presidential election campaign video comments on YouTube

作者：

Highlights：

• Misleading political advertising on YouTube ferments political incivility.

• Political incivility is recurrent and sustaining in the paid-promotion time.

• Reciprocity is the major predictor of the contagion of political incivility.

• Uncivil interactions happened more in intergroup rather than intragroup dynamics.

• Controlling political incivility on YouTube remains as an open challenge.

摘要

•Misleading political advertising on YouTube ferments political incivility.•Political incivility is recurrent and sustaining in the paid-promotion time.•Reciprocity is the major predictor of the contagion of political incivility.•Uncivil interactions happened more in intergroup rather than intragroup dynamics.•Controlling political incivility on YouTube remains as an open challenge.

论文关键词：Online political incivility,Social contagion,Dynamic network analysis,Network modeling,Political advertising

论文评审过程：Received 7 September 2021, Revised 24 November 2021, Accepted 16 January 2022, Available online 19 January 2022, Version of Record 1 February 2022.

论文官网地址：https://doi.org/10.1016/j.chb.2022.107202