Is Alexa female, male, or neutral? A cross-national and cross-gender comparison of perceptions of Alexa's gender and status as a communicator
作者：
Highlights：
• Most respondents labeled Alexa “female,” showing that the few female cues in design are sufficient for gender attribution.
• But, only a minority referred to Alexa with feminine pronouns, indicating a lack of consistency in gender attribution.
• Over 1/3 of the sample considered Alexa a communicator equal or superior to humans, demonstrating fast-changing ontology.
• Few noticed gender differences in people's use of Alexa, suggesting a lack of awareness of gendered dynamics.
• VBAs like Alexa may reinforce a retrieval ideology of the feminine as the place of social subordination and contempt.
摘要
•Most respondents labeled Alexa “female,” showing that the few female cues in design are sufficient for gender attribution.•But, only a minority referred to Alexa with feminine pronouns, indicating a lack of consistency in gender attribution.•Over 1/3 of the sample considered Alexa a communicator equal or superior to humans, demonstrating fast-changing ontology.•Few noticed gender differences in people's use of Alexa, suggesting a lack of awareness of gendered dynamics.•VBAs like Alexa may reinforce a retrieval ideology of the feminine as the place of social subordination and contempt.
论文关键词：Gender,Alexa,Voice-based assistants,Cross-national comparison,Human-machine communication,Status,Pronoun
论文评审过程：Received 26 June 2022, Revised 27 July 2022, Accepted 30 July 2022, Available online 3 August 2022, Version of Record 9 August 2022.
论文官网地址：https://doi.org/10.1016/j.chb.2022.107426
