Privacy concerns in consumer E-commerce activities and response to social media advertising: Empirical evidence from Europe
作者：
Highlights：
• Consumers with higher levels of privacy risk knowledge are more likely to report e-commerce participation.
• Consumers who share more online information are more likely to participate in e-commerce.
• Odds of e-commerce participation are negatively associated with levels of consumer concern on online activity recordings.
• Levels of protective actions against online privacy risks are positively associated with e-commerce participation.
• Odds of buying via social media ads are positively related with levels of protective actions against online privacy risks.
摘要
•Consumers with higher levels of privacy risk knowledge are more likely to report e-commerce participation.•Consumers who share more online information are more likely to participate in e-commerce.•Odds of e-commerce participation are negatively associated with levels of consumer concern on online activity recordings.•Levels of protective actions against online privacy risks are positively associated with e-commerce participation.•Odds of buying via social media ads are positively related with levels of protective actions against online privacy risks.
论文关键词：Online privacy risks,E-commerce participation,Advertising effectiveness,Social media marketing,Multilevel logit model
论文评审过程：Received 15 April 2022, Revised 21 July 2022, Accepted 22 July 2022, Available online 9 August 2022, Version of Record 17 August 2022.
论文官网地址：https://doi.org/10.1016/j.chb.2022.107412
