Twitter intermittent and permanent discontinuance: A multi-method approach to study innovation diffusion

作者：

Highlights：

• An expanded methodological repertoire of diffusion study with trace and survey data.

• Introduces an innovation-specific benchmark to define adopters and discontinuers.

• Permanent discontinuers report lower levels of Twitter perceptions, but higher social burden.

• Intermittent discontinuers use Twitter for information; Permanent discontinuers for relationship.

摘要

•An expanded methodological repertoire of diffusion study with trace and survey data.•Introduces an innovation-specific benchmark to define adopters and discontinuers.•Permanent discontinuers report lower levels of Twitter perceptions, but higher social burden.•Intermittent discontinuers use Twitter for information; Permanent discontinuers for relationship.

论文关键词：Innovation discontinuance,Diffusion of innovation,Intermittent discontinuance,Twitter,Computational analysis,Survey

论文评审过程：Received 13 September 2021, Revised 4 July 2022, Accepted 6 September 2022, Available online 10 September 2022, Version of Record 14 September 2022.

论文官网地址：https://doi.org/10.1016/j.chb.2022.107482