Moral expressions, sources, and frames: Examining COVID-19 vaccination posts by facebook public pages

作者:

Highlights:

• COVID-19 vaccine posts by Facebook public pages reached the first peak in December 2020 & kept at a high rate till May 2021.

• Media sources received 38% of total likes although they created 71% of total posts.

• Moral expression is prevalent in the COVID-19 vaccination posts, surpassing nonmoral content.

• Although care and fairness were the 2 most used moral foundations, they were negatively related to likes.

• The least used 2 moral values of authority and sanctity were positively related to likes.

摘要

•COVID-19 vaccine posts by Facebook public pages reached the first peak in December 2020 & kept at a high rate till May 2021.•Media sources received 38% of total likes although they created 71% of total posts.•Moral expression is prevalent in the COVID-19 vaccination posts, surpassing nonmoral content.•Although care and fairness were the 2 most used moral foundations, they were negatively related to likes.•The least used 2 moral values of authority and sanctity were positively related to likes.

论文关键词:COVID-19,eMFD,Facebook,Moral foundation,Vaccination,Vaccine

论文评审过程:Received 20 April 2022, Revised 30 August 2022, Accepted 2 September 2022, Available online 7 September 2022, Version of Record 15 September 2022.

论文官网地址:https://doi.org/10.1016/j.chb.2022.107479