Research on CTR prediction based on stacked autoencoder

摘要

Click-through rate prediction is critical in internet advertising and affects web publisher’s profits and advertiser’s payment. In the CTR prediction, mining the interaction between features and extracting user interest are key factors affecting the prediction rate. The traditional method of obtaining features using feature extraction did not consider the sparseness of advertising data and the highly nonlinear association between features. To reduce the sparseness of data and to mine the hidden features and user interest in advertising data, a method that learns the sparse features is proposed. Our method exploits dimension reduction based on decomposition, and uses the bidirectional gated recurrent unit (Bi-GRU) to extract user interest. We utilize stacked autoencoder to portray the nonlinear associated relationship of data. The experiment shows that our method improves the effect of CTR prediction and produces economic benefits in internet advertising.