Impact of e-Business initiatives on firm value

摘要

A growing number of firms are competitively entering into e-Business because they see the high potential of e-Business growth as an opportunity. The positive expectation of the e-Business market leads most firms to go into e-Business, but it is not clear what kinds of benefits firms gain through e-Business. In this paper, we examine whether firms’ economic benefits are related to e-Business activities. For this purpose, we employ event study methodology and assess the cumulative abnormal returns for 782 e-Business initiatives by firms listed in Korean capital markets. The well-known Dot Com Effect is verified empirically by this study. The results of this study indicate that e-Business potential is highly valued in the capital market, and e-Business firms are expected to create significant benefits in the future period.