Campaign participation prediction with deep learning

作者：

Highlights：

• Decision trees can be used to extend the capabilities of deep learning models.

• Deep learning models perform well on the campaign participation prediction problem.

• Automatically generated high-level features increase the performance of deep models.

摘要

•Decision trees can be used to extend the capabilities of deep learning models.•Deep learning models perform well on the campaign participation prediction problem.•Automatically generated high-level features increase the performance of deep models.

论文关键词：Deep learning,Decision tree classification,Wide & Deep network models,Feature extraction,Real-time marketing

论文评审过程：Received 21 October 2020, Revised 28 March 2021, Accepted 4 May 2021, Available online 7 May 2021, Version of Record 28 May 2021.

论文官网地址：https://doi.org/10.1016/j.elerap.2021.101058