Platform sharing: From reseller to marketplace
作者：
Highlights：
• We examine the motivations for an online retailer that exclusively resells goods to open its platform to competing sellers.
• The rule of the game between the online retailer and a competing seller is changed by the retailer’s platform opening strategy. The two parties have become cooperators from competitors.
• The retailer can comparatively control the seller’s retailing prices by manipulating the rent and commission charged.
• Platform sharing provides consumers with an additional channel from which to purchase products. However, consumers are at a disadvantage as they have to pay a higher price than before.
• The retailer's choice to open up its platform decreases social welfare.
摘要
•We examine the motivations for an online retailer that exclusively resells goods to open its platform to competing sellers.•The rule of the game between the online retailer and a competing seller is changed by the retailer’s platform opening strategy. The two parties have become cooperators from competitors.•The retailer can comparatively control the seller’s retailing prices by manipulating the rent and commission charged.•Platform sharing provides consumers with an additional channel from which to purchase products. However, consumers are at a disadvantage as they have to pay a higher price than before.•The retailer's choice to open up its platform decreases social welfare.
论文关键词：Platform sharing,Coopetition,Third-party (3P) sellers,Marketplace
论文评审过程：Received 29 July 2020, Revised 13 May 2021, Accepted 18 May 2021, Available online 15 June 2021, Version of Record 30 June 2021.
论文官网地址：https://doi.org/10.1016/j.elerap.2021.101067
