Optimal channel and logistics service selection strategies in the e-commerce context

作者：

Highlights：

• We study channel and logistics service selection strategies for offline firms.

• Optimal strategy depends on annual service fee and logistics service cost.

• Platform’s logistics fee is not always larger than that charged by third-party.

• Entering the platform benefits consumers regardless of which logistics is adopted.

• Consumer return behavior affects channel and logistics service strategies.

摘要

•We study channel and logistics service selection strategies for offline firms.•Optimal strategy depends on annual service fee and logistics service cost.•Platform’s logistics fee is not always larger than that charged by third-party.•Entering the platform benefits consumers regardless of which logistics is adopted.•Consumer return behavior affects channel and logistics service strategies.

论文关键词：E-commerce platform,Channel selection,Logistics service,Delivery time,Consumer return behavior

论文评审过程：Received 24 September 2020, Revised 19 May 2021, Accepted 18 June 2021, Available online 21 June 2021, Version of Record 1 July 2021.

论文官网地址：https://doi.org/10.1016/j.elerap.2021.101070