Personalized product recommendations and firm performance

作者：

Highlights：

• Personalized recommendations positively impact firm revenue.

• Relevance of recommendations and revenue are positively related upto a limit.

• Unobserved reputation effects of recommendations impact shopper willingness to pay.

摘要

•Personalized recommendations positively impact firm revenue.•Relevance of recommendations and revenue are positively related upto a limit.•Unobserved reputation effects of recommendations impact shopper willingness to pay.

论文关键词：e-commerce,personalized recommendations,reputation effects

论文评审过程：Received 12 July 2020, Revised 16 April 2021, Accepted 1 July 2021, Available online 7 July 2021, Version of Record 23 July 2021.

论文官网地址：https://doi.org/10.1016/j.elerap.2021.101074