Are Facebook check-ins always good for branding? The green-eyed monster in Chinese culture
作者：
Highlights：
• Benign envy and jealousy enhance brand equity.
• Perceived voluntariness, intimacy, and image fit affect benign envy.
• The consistency of online and offline self-presentation negatively affects benign envy.
• The fit and the consistency positively affect jealousy.
• The results also show gender differences in Chinese culture.
摘要
•Benign envy and jealousy enhance brand equity.•Perceived voluntariness, intimacy, and image fit affect benign envy.•The consistency of online and offline self-presentation negatively affects benign envy.•The fit and the consistency positively affect jealousy.•The results also show gender differences in Chinese culture.
论文关键词：Benign,Brand equity,Check-in,Envy,Jealousy,Malicious
论文评审过程：Received 26 May 2020, Revised 7 September 2021, Accepted 16 October 2021, Available online 21 October 2021, Version of Record 2 November 2021.
论文官网地址：https://doi.org/10.1016/j.elerap.2021.101101
