Factors influencing consumers’ continuous purchase intention on fresh food e-commerce platforms: An organic foods-centric empirical investigation

作者：

Highlights：

• How do e-commerce platform characteristics and organic foods characteristics affect continuous purchase intention?

• The stimulus-organism-response (SOR) paradigm and perceived value drive research model.

• Perceived value plays positive mediating role in the positive effects of e-commerce platform characteristics and organic foods characteristics on continuous purchase intention.

• There are gender differences in the factors affecting continuous purchase intention towards organic foods.

摘要

•How do e-commerce platform characteristics and organic foods characteristics affect continuous purchase intention?•The stimulus-organism-response (SOR) paradigm and perceived value drive research model.•Perceived value plays positive mediating role in the positive effects of e-commerce platform characteristics and organic foods characteristics on continuous purchase intention.•There are gender differences in the factors affecting continuous purchase intention towards organic foods.

论文关键词：Fresh food e-commerce platforms,Organic foods,Perceived utilitarian value,Perceived hedonic value,Continuous purchase intention

论文评审过程：Received 21 June 2021, Revised 21 September 2021, Accepted 21 October 2021, Available online 27 October 2021, Version of Record 30 October 2021.

论文官网地址：https://doi.org/10.1016/j.elerap.2021.101103