The dual-process model of product information and habit in influencing consumers’ purchase intention: The role of live streaming features
作者：
Highlights：
• Exploring how live streaming features influence purchase intention.
• Product quality uncertainty and product fit uncertainty have a negative influence on purchase intention.
• Automatic habit is positively associated with purchase intention.
• Habit increases the influence of perceived quality uncertainty on purchase intention.
摘要
•Exploring how live streaming features influence purchase intention.•Product quality uncertainty and product fit uncertainty have a negative influence on purchase intention.•Automatic habit is positively associated with purchase intention.•Habit increases the influence of perceived quality uncertainty on purchase intention.
论文关键词：Live streaming commerce,Dual-process theory,Product quality uncertainty,Product fit uncertainty,Habit,Purchase intention
论文评审过程：Received 5 June 2021, Revised 10 January 2022, Accepted 13 April 2022, Available online 21 April 2022, Version of Record 26 April 2022.
论文官网地址：https://doi.org/10.1016/j.elerap.2022.101150
