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Electronic Commerce Research and Applications (ECRA) - Volume 55 论文列表

本期论文列表
Platform advertising and targeted promotion: Paid or free?

Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale

Let’s get personal: Which elements elicit perceived personalization in social media advertising?

Live streaming strategy under multi-channel sales of the online retailer

Co-creating value with customers in online service recovery: Bridging the links between mandatory and voluntary customer participation

Mapping the evolution of e-commerce research through co-word analysis: 2001–2020

Coupon strategies for competitive products in an omnichannel supply chain

Online job vacancy attractiveness: Increasing views, reactions and conversions

ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media

Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants

Balancing consumer and business value of recommender systems: A simulation-based analysis

Hidden power: Impact of the “snippet” on online consumer engagement

Optimal remanufacturing strategy in the presence of consumer reviews

Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction