Platform advertising and targeted promotion: Paid or free?
Measuring the service quality of governmental sites: Development and validation of the e-Government service quality (EGSQUAL) scale
Let’s get personal: Which elements elicit perceived personalization in social media advertising?
Live streaming strategy under multi-channel sales of the online retailer
Co-creating value with customers in online service recovery: Bridging the links between mandatory and voluntary customer participation
Mapping the evolution of e-commerce research through co-word analysis: 2001–2020
Coupon strategies for competitive products in an omnichannel supply chain
Online job vacancy attractiveness: Increasing views, reactions and conversions
ImprovedGCN: An efficient and accurate recommendation system employing lightweight graph convolutional networks in social media
Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants
Balancing consumer and business value of recommender systems: A simulation-based analysis
Hidden power: Impact of the “snippet” on online consumer engagement
Optimal remanufacturing strategy in the presence of consumer reviews
Should the chatbot “save itself” or “be helped by others”? The influence of service recovery types on consumer perceptions of recovery satisfaction