Coupon strategies for competitive products in an omnichannel supply chain

作者：

Highlights：

• The effectiveness of coupon promotion on the omnichannel supply chain is investigated.

• Product competitive strategies under different coupon promotion models are investigated and compared.

• The joint optimal pricing, coupon promotion, and channel competition strategies are proposed.

• Proposed models can act as a support system to the omnichannel supply chain.

摘要

•The effectiveness of coupon promotion on the omnichannel supply chain is investigated.•Product competitive strategies under different coupon promotion models are investigated and compared.•The joint optimal pricing, coupon promotion, and channel competition strategies are proposed.•Proposed models can act as a support system to the omnichannel supply chain.

论文关键词：Omnichannel supply chain,Coupon,Product competition,Product information

论文评审过程：Received 15 January 2021, Revised 8 April 2022, Accepted 6 August 2022, Available online 18 August 2022, Version of Record 24 August 2022.

论文官网地址：https://doi.org/10.1016/j.elerap.2022.101189