Editorial Board
Contents
ECRA co-editors’ introduction for Vol. 9, Issue 4, July–August 2010
Adoption and effectiveness of electronic banking in Kenya
Sharing secure m-coupons for peer-generated targeting via eWOM communications
Identifying influential reviewers for word-of-mouth marketing
With or without you: The countervailing forces and effects of process standardization
Coauthorship networks and academic literature recommendation
E-commerce communities as knowledge bases for firms
From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention